Kids' Swimwear Alert: Sign Our Petition
When picking out trunks and cozzies for the kids, what's on your mind? We're going to guess: something that's affordable, durable and probably has their fave character stamped all over it - right? We were the same, until we learned just how important swimwear colours can be - and we've got gold medallist Rebecca Adlington on the case to support us. So...
Why does it matter what colour my child's swimwear is?
We did some testing, and it turns out that blue, white and grey swimsuits are pretty much invisible underwater, even just 2 metres below the surface. That means that (touch wood), *should* the kids run into any kind of trouble, it'd be almost impossible to spot them because of the lack of contrast under the light reflection. The good news is, this could all be prevented if they were wearing a swimsuit in an easy-to-see colour, like pink, red or black - which can all still be seen clearly under the water's surface! The only thing is, 90% of parents didn't realise this (and neither did we), which is why we're here to spread the word. Take note for your next holiday shop:
❌ Blue
❌ White
❌ Grey
✅Pink
✅Yellow
✅Red
✅Black
✅Purple
✅Green
✅Fluorescent colours
Download our handy one-pager here.
FREE vibrant swimwear and a discounted swim lesson, on us!
We've launched a petition to call for change with children's swimwear (find the link below), but we've also gone one step further by giving you the chance to get your hands on some FREE, safe and visible swimwear for your kids.* Think hot-pink cozzies and sunshine-yellow swim shorts, both stamped with our signature palm tree design for maximum visibility. They're stylish, but more importantly, they're visible (check out the graphic below if you don't believe us!).
It doesn't stop there, though. We're also giving you £5 off your child's next swim lesson*, making it even easier to squeeze in some last-minute practice before your jollies.
Click here to claim your swimwear and discounted swim lesson
*Terms apply. See bottom of page.
Sign our petition!
We need your help! After learning just how important swimwear colours can be, we were gobsmacked at how many places still sell swimsuits for kids in these hard-to-see colours, and 66% of children are wearing them. That's why we're calling for change. We want to BAN blue, white and grey children's swimwear to avoid any unnecessary accidents, and we'd love you to join the conversation alongside us by signing our petition. Let's stand together.
Rebecca Adlington talks swimwear safety...
When it comes to swimming, we couldn't think of anyone better than gold medallist Rebecca Adlington to get on the case. She gave us her full support for the cause, saying:
“I’ve swam my entire life and I’ve only recently become aware that there are certain colours that can’t be seen underwater. As a parent, I should have been aware of this sooner.
Alongside On the Beach, I’m urging the government to review the legislation around selling blue, white and grey swimwear to children. They must make sure retailers are being safe and looking after our children by not selling unseeable swimwear that could put them in danger.”
Head to our petition link above to join the conversation alongside us and Rebecca.
Resources from the Royal Life Saving Society UK
UK charity, the Royal Life Saving Society UK (RLSS UK), are also in full support of our mission to tackle water safety this summer.
See their parent resources for more info on how to keep you and your family safe on holiday