Naama Bay (or Na'ama Bay, as it's also written) is the beating heart of Sharm El Sheikh: a palm-lined promenade, a sheltered sandy bay and lively nights out, all within a few minutes' walk. Spend the day on a reef trip and the night in the bars, and still stroll back to your hotel.
Highlights of your Holidays to Naama Bay 2026 and 2027
The promenade - A long pedestrian strip of palm trees, shops, restaurants and shisha cafés that stays busy until the early hours.
Nightlife central - Space, Pacha, Hard Rock Cafe and Camel Bar's roof terrace are all here, which makes this the Sharm holiday that's properly high-energy.
Ras Mohammed - Sinai's famous marine national park, a day trip away by boat, with some of the best reefs in the Red Sea.
Ras Um Sid and El Fanar - The best snorkelling from the shore in Sharm, below the lighthouse just round the headland.
Tiran Island - Turquoise water and coral walls on a full-day boat trip from the bay.
The Old Market - Spices, lanterns and a proper haggle in Sharm El Maya, a short taxi ride away.
Good to Know for your Naama Bay holidays
☀️ Sun all year - Naama Bay, Sharm El Sheikh, averages around 20°C in January and 35°C in July and August, the sea never drops much below 22°C, and it almost never rains.
💷 Great value - A beer in a promenade bar costs around £1.50-£3 / €1.75-€3.50, and in the shops and the Old Market, haggling is all part of the fun: start at about half and meet in the middle.
🕌 Twin minarets - The Al Sahaba Mosque in the Old Market only opened in 2017, but its two 76-metre minarets already tower over the Old Market.
A holiday in Naama Bay is perfect for you if...
You want your hotel, the beach and the bars all within walking distance.
You like a lively night out and a lazy morning by the pool.
You fancy snorkelling some of the world's best reefs on a day trip, then dinner on the promenade.
You want Naama Bay holidays where winter feels like summer.
You want the sunshine, the luxury, and the lifestyle at a fraction of the cost of the middle east
Where to Stay in Naama Bay
Naama Bay is small enough to walk end to end, so the choice is really about whether you want the sea or the promenade on your doorstep.
💑 Where should couples stay in Naama Bay?
On the bay itself - The beachfront hotels open straight onto the sand at one end and the promenade at the other, so a sunset cocktail and dinner are a two-minute stroll.
👨👩👧👦 Where's the best area for a family holiday in Naama Bay?
Just back from the beach - The hotels set a few hundred metres back have more space for big pools and waterparks, and they're quieter at night, with the beach and the promenade still a short walk away.
🏨 Top hotels in Naama Bay
Every one of our Naama Bay hotels is within easy reach of the promenade, and several sit right on the bay. These are our favourite places to stay in Sharm El Sheikh, Naama Bay, by who you're travelling with.
👨👩👧👦 Which hotels are best for a Naama Bay family holiday?
Naama Waves Hotel - A wave pool, an aquapark with slides and a kids' club, and its own beach.
Movenpick Resort Sharm El Sheikh - Right on Naama Bay, with the Little Birds kids' club, a dive centre, a spa and even its own riding stables.
Naama Bay Hotel - A five-star with an aquapark and a kids' club, about 400 metres from the beach.
💑 What are the best hotels for couples on Naama Bay holidays?
Novotel Sharm El Sheikh Beach - A five-star with a private beach on the bay and the promenade on the doorstep.
Jolie Ville Resort & Casino - On the beach, steps from the promenade, with a Thai spa, a dive centre and a casino for a flutter after dinner.
Lido Sharm Hotel - A beachfront hotel a few minutes' walk from the centre, and one of the best-reviewed on the bay. Lots of steps, so not ideal for limited mobility.
💰 Which hotels are best for cheap Naama Bay holidays?
Falcon Naama Star - A simple three-star close to the promenade action, about 800 metres from the beach, and usually our cheapest Naama Bay holiday.
Xperience Kiroseiz Parkland - A five-star with a free waterpark, a ten-minute walk to the promenade and a shuttle to its own private beach.
Jaz Sharm Dreams Resort - Seven pools, an aquapark and a kids' club, with its private beach just across the road.
All-Inclusive Naama Bay Holidays
All-inclusive means your meals, snacks and drinks are covered, and in Naama Bay that's a clever way to do it: eat and drink at the hotel all day, then spend your money on a night out on the promenade.
Every hotel we sell in Naama Bay can be booked all-inclusive and the fact that this is the most popular way to holiday here tells you two things 1) they do it well 2) the competition means you'll get a great deal. You can browse our full range of hotels using the search bar above, or check out some of our favs below.
👨👩👧👦 Which all-inclusive hotels in Naama Bay are best for families?
Naama Waves Hotel - The wave pool and slides keep the kids busy while the drinks keep coming.
Jaz Sharm Dreams Resort - Seven pools and an aquapark, with snacks and drinks on tap all day.
💑 Which all-inclusive hotels in Naama Bay are best for couples?
Jolie Ville Resort & Casino - Lazy days on the beach, then straight out onto the promenade.
Novotel Sharm El Sheikh Beach - A private beach on the bay and everything taken care of.
What are the best beaches to visit on your Naama Bay holidays
Naama Bay Beach - The hub of the action, a sheltered sandy bay with calm, shallow water, perfect for families and every water sport going. Most of the sand is split into hotel beaches.
El Fanar - Below the lighthouse at Ras Um Sid, just round the headland, with some of the best shore snorkelling in Sharm.
Terrazzina - Five minutes away in Sharm El Maya, by the Old Market, known for its Friday beach parties and seafood.
Shark's Bay - A 15-minute drive north, for a more chilled-out day by the water.
Things to do in Naama Bay: holidays travel guide
👨👩👧👦 What are the best things to do on a Naama Bay family holiday?
Ras Mohammed by boat - A day of snorkelling over some of the Red Sea's best coral, calmest from October to May.
SOHO Square - A buzzing evening spot in Sharks Bay with a dancing fountain and a kids' zone.
The Sharm El-Sheikh Museum - Thousands of ancient Egyptian treasures on the airport road, a short taxi ride away.
💑 What are the best things to do in Naama Bay for couples?
Sunset at Farsha Cafe - Cushions, lanterns and cliffside views at Hadaba, open from 4pm until late.
Snorkel at Ras Um Sid - Clear water and coral right off the rocks below the lighthouse.
Tiran Island - A full day on a boat, swimming in some of the clearest water you'll ever see.
The Old Market at night - Wander the lanes and haggle for spices and lanterns beneath the Al Sahaba Mosque's twin minarets.
🎉 What are the best things to do in Naama Bay with a group?
A night at Space - Sharm's biggest club, right in Naama Bay, with DJ nights until 3am.
Friday at Terrazzina - The beach party in Sharm El Maya, with international DJs and dancing on the sand.
Bar-hopping on the promenade - Hard Rock Cafe, Pacha and Camel Bar's roof terrace, all along the promenade.
Local Lingo
You'll see Naama Bay written as Na'ama Bay, and sometimes Nama Bay, because the Arabic name has more than one English spelling. English is spoken everywhere here, but a few words of Egyptian Arabic always go down well.
As-salaamu alaykum (ah-sah-LAH-moo ah-LAY-koom) - hello
Shukran (SHOOK-ran) - thank you
Min fadlak (min FAD-lak) - please (to a man; min fadlik to a woman)
La, shukran (LAH, SHOOK-ran) - no, thank you
Bikam? (bee-KAM) - how much?
Yalla (YAL-lah) - let's go, come on
Khalas (kha-LAAS) - enough, that's it
Bil hana wish shifa (bil-HA-na wish-SHEE-fa) - enjoy your meal
More Destinations
Sharm El Sheikh - The whole resort, from Shark's Bay to Nabq, with Ras Mohammed on the doorstep.
Hadaba - Clifftop hotels, coral right off the shore and cliffside cafés made for sunset.
Dahab - A barefoot dive town on the Gulf of Aqaba, home of the Blue Hole.
Hurghada - A big Red Sea resort town, with long beaches and all-inclusive hotels.
Marsa Alam - Quiet reefs and turtle bays in Egypt's deep south.
Luxor - The Valley of the Kings, Karnak and the temples of the Nile.
Popular Naama Bay hotels
More Naama Bay hotelsWeather in Naama Bay
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Forget checking the app for rain—Naama Bay doesn't really all that drizzle jazz. You’re looking at blue skies on loop and enough vitamin D to last you until next year, with the bay’s protected position keeping things calm even when the wind is doing too much elsewhere.
In the thick of summer, the sun creates a new definition of relentless, so you’ll want to get your mooching in early doors or in the late afternoons. The winter days are total belters, offering those beaut, light-filled days that make a mockery of a British 'summer' afternoon.