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Beach body ready? Beach, please…

'Beach body ready' is something we hear a lot around this time of year, but what does it mean? Here at On the Beach, we believe that as long as you're on the beach - you're beach body ready! So, for National Bikini Day 2019 (5th July), we decided to celebrate bodies of all shapes, sizes, colours and appearances by bringing women together to strut their stuff in their bikini, and spread some body positivity.

Why we’re doing #ThisBikiniCan

As a company who love the beach, it was heart-breaking to find that a third of women won’t swim in the pool or sea on holiday due to low body confidence. A further 23% of women said that feeling self-conscious in swimwear discouraged them from taking a dip, and 15% felt that visible skin conditions held them back.

To tackle this issue and help spread body confidence, we’re taking a stand against stereotypical versions of beauty and standardized beauty ideals by launching #ThisBikiniCan. This is a way to show the world that all bodies are beautiful and to help people feel comfortable in their own skin.

We want you!

We’ve teamed up with some amazing women to get them into their bikini and onto the screen for #ThisBikiniCan. Gemma Collins, Felicity Hayward and Andrea Mclean are just some of the brilliant women that are helping us spread the message that all bodies are beach ready. But it doesn’t stop there… We want you to get into your favourite bikini, take a photo and post the unedited snap to @OntheBeachHolidays with the hashtag #ThisBikiniCan to show the world your fabulous bikini body!

Check out some of the fantastic women supporting our #ThisBikiniCan mission below:

Want to know more?

Whether you need that extra push to feel fabulous in your bikini, or want to get 'beach body ready' the On the Beach way, we've got you covered. Check out our article on How to feel good about yourself in the new year for top tips on self-care and wellbeing. If you really want to know how to get beach body ready, take a look at our 5 easy steps to get beach body ready. Plus, we even have our very own Ultimate beach workout, that has zero weights, is super effective and is perfect for anyone and everyone!

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