Get the latest on our COVID-19 (Coronavirus) response and travel information. Learn more

Things to do in Dubai

Opulent shopping malls. Maze-like souks. Dreamy beaches. When it comes to things to do in Dubai, you’ll definitely be spoilt for choice. And that’s before we’ve even mentioned the incredible theme parks and waterparks. Travelling to the City of Gold presents a golden opportunity to try something new. Fancy quad biking over sand dunes? Or how about taking in the view from the tallest building on Earth? Almost anything is possible in Dubai, where tradition meets the future in an amazing blend of opportunity and excitement.

Whether you’re staying in a beachside resort on the Palm Jumeirah or a boutique hotel by the marina, there’s bound to be plenty of things to do in Dubai on your doorstep.


Just in case you need a little extra inspiration, check out our favourite 7 Dubai images on Instagram.

Things to do in Dubai...

...that can't be missed | ...for couples | ...for families | ...for thrill seekers |


Unmissable things to do in Dubai

France has the Eiffel Tower, Italy has the Leaning Tower of Pisa and the UK has Blackpool Tower, but Dubai’s signature landmark towers above them all – literally. The Burj Khalifa is the tallest building and structure in the world. This mega skyscraper really does look like it touches the endless blue of the Dubai sky, too. Whilst impressive from the outside, the view from the top is breathtaking, so make sure you take the chance to explore the viewing deck. Top tip: time your visit for sun set to see the best of the city skyline.

While we’re on the subject of manmade must-sees, make sure you make time to explore the Palm Islands. Palm Jumeirah and Palm Jebel Ali are impressive feats of engineering, as well as beautiful additions to the Dubai shoreline. With Palm Jebel Ali still under construction, Palm Jumeirah is definitely the place to go to get the full experience. This group of islands has been shaped into a palm tree, and is host to some of Dubai’s most exclusive hotels and exciting waterparks.

What’s more, we’d be neglecting our beach-loving roots if we didn’t make a fuss of Dubai’s golden sandy beaches. At Sunset Beach you’ll find gentle waves that a perfect for beginner surfers, as well as gently shelving sands that are great for families and photo ops. The Burj Al Arab serves as a dramatic backdrop here too. Other stunning beaches include Kite Beach – so named as it’s a popular kite surfing spot, Black Palace Beach – a bit of a hidden gem – and plenty of beach clubs.

Love to shop ‘til you drop? The impressive Dubai Mall is an air-conditioned wonderland of high-end stores and retail therapy. Inside, you’ll also find an aquarium, a VR park, a cinema, a haunted house and a children’s theme park. Outside, make sure to catch the light and water show at the famous Dubai Fountain.

Things to do in Dubai for couples

What better way to discover Dubai than with your partner? Sizzling days and romantic sunsets await. From a visit to the hotel spa for a couples’ massage to a pool day relaxing on a sun lounger, there’s plenty of ways to unwind and enjoy your time together.

Food and drink is always a holiday highlight, so why not book yourself onto a bottomless brunch? This is a Dubai speciality, where you pay a set fee and can help yourself to as much as you like. And we aren’t talking budget buffets, either. Think lobster and high-end liquor. Dress up in your finery and get your fill; romantic dinners will never be the same again.

Food and drink is always a holiday highlight, so why not book yourself onto a bottomless brunch? This is a Dubai speciality, where you pay a set fee and can help yourself to as much as you like. And we aren’t talking budget buffets, either. Think lobster and high-end liquor. Dress up in your finery and get your fill; romantic dinners will never be the same again.

Things to do in Dubai for families

If you think that Dubai isn’t the obvious choice for a family holiday, it might just surprise you. This Emirate is very family-focused, especially when it comes to certain hotels and attractions. After, all the family that plays together stays together. So jump into an adventure at the Atlantis Aquaventure Waterpark, where you’ll find incredible slides, stunning swimming pools and plenty of places for littles ones to splash. There’s also the Lost Chambers Aquarium that lets you get up close with some of the most amazing creatures on the planet.

If that’s not enough, there’s Legoland Dubai and the Legoland Waterpark where you’ll find brickloads of fun for the whole family. Let your imagination run wild in Lego City and visit the different kingdoms to experience every corner of creativity. There are plenty of exciting rides and places to eat here too.

Another sure-fire family hit is the IMG Worlds of Adventure, where you’ll find all your favourite characters from Cartoon Network and the Marvel Universe, as well as a dinosaur world called the Lost Valley. Where else could you hang out with Captain America in one area and then meet the Powerpuff Girls in another?

Things to do in Dubai for thrill seekers

Everything is bigger and better in Dubai. And that goes for the thrills too. If you’re a fan of high-octane holidays, then this city is a great choice. As the natural landscape includes sand dunes, it follows that dune buggy experiences are a Dubai staple. You can also take to the seas on a jet ski or speedboat, or try your hand at any number of exciting watersports.

Fancy skiing in the desert? Ok, so you won’t be sliding down the dunes on your skis, but it is more possible than it sounds to take to the slopes in Dubai. Check out Ski Dubai and you’ll step into a snowscape that you’d think would be located in the Alps rather than this close to the shores of the Arabian Sea. All indoors, this complex offers a ski lift, penguin sanctuary and incredible apres-ski options too.


*deposits from £30pp apply when a holiday is purchased 45 days before departure.

More reasons to book with us…

Book with confidence

Our flight-inclusive package holidays are financially protected with ATOL

Over 1.5 million

happy customers book with us every year

Pay in instalments

& spread the holiday cost up to two weeks before you fly

24/7 in-resort support

from our UK call centre