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Everything's Better On the Beach

Everythings better on the beach

It’s a simple fact that everything’s better on the beach. It doesn’t matter who you are or where you come from, as soon as you stretch out on that sun lounger, everything improves. We believe in the positive power of the beach so strongly that we’ve built our whole new campaign around this idea. Accidentally sexted your aunt? Found out your best mate is sleeping with both of your parents? Scored seven own goals in one game? It doesn't matter, because everything’s better on the beach.

Why is everything better on the beach?

Life is better on the beach. From the young to the old: the rich to the poor, we all enjoy a good trip to the beach. It’s a time to be carefree, enjoy the sun, have fun and reconnect with those closest to you. But why do we all seem to love the beach so much? Can you remember your earliest holiday memories? Most of those childhood memories will bring back a feeling that we once had – the warmth of the sun on your skin, the sand between your toes or the taste of that ice cream you just loved. The beach is nostalgic. It takes us back to those happy and innocent days. The beach also unites us – there’s no judgement here. It has the power to strip us of any labels. Where you live, your social class, your beliefs – none of that matters on the beach. Everyone is there to enjoy themselves. And we fully intend to do so.

Not quite convinced? Check out our article and you'll see that it really is true, everything's better on the beach.

Our advert

We’ve got a lust for life. So does Iggy Pop. It’s a match made in heaven. His distinctive, laid-back lilt has us closing our eyes and feeling reassured no matter where we are, so we knew he was the perfect match for our new campaign; when Iggy tells you everything’s better on the beach, you believe him.

We also chose to bring you closer to the beach, with the calming sounds of gently breaking waves to contrast with the loud, hectic nature of most advert breaks. We’ve chosen unusual angles - shot from sun lounger-level – to immerse you in the scene, too. And the rest? Well, see for yourself…

We're saying goodbye to The Beach

All good things must come to an end, and so, The Beach is set to retire. A fun-loving guy, The Beach always enjoyed a good day out on the sands. He was a champion of Frisbee, a top beach volleyballer and even a beach cricket captain. He was also partial to a spot of watersports (as long as he didn’t get wet) and loved teaching everyone to build the biggest and best sandcastles that they could. Whilst we will surely miss him, we just know he’ll be sunning it up on the gorgeous sands of Playa del Duque in Tenerife.

We took the time to read some of your tweets from the last 12 months to see just how loved The Beach was…

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