Parents swap the school run for sunshine says On the Beach

With the end of the school holidays drawing ever nearer, On the Beach, the UK’s leading online travel agent has witnessed a massive increase in holidays for couples this September, as parents prepare to pack suitcases instead of lunchboxes and take a well deserved break from their little ones.

The washout summer has left kids cooped up inside, making this school holiday even more challenging for many parents this year. Booking data from the online travel agent reveals Europe’s beautiful beaches have proven all too tempting, with a massive increase in bookings of parents seeking a break in the sun this September.

Research by On the Beach shows parents are heading to an array of quiet retreats, found on the beautiful destinations of Malta, Madeira and Gran Canaria; discovering a peaceful, paradise is merely a short flight away.

Holidays in Malta are guaranteed to whet the appetite for a quick fix of sunshine. The island caters for all types of holidays, with its dramatic landscapes that even the biggest Hollywood blockbusters could not resist. Malta boasts fascinating historic sites oozing with culture and heritage, spectacular snorkelling spots and for those wanting to let their hair down, a buzzing nightlife; making this island a popular choice for parents. Couples can enjoy a seven night break to Malta, staying in a 3* hotel on a bed and breakfast basis from as little as £222*.

Breaks to Madeira are perfect for providing holidaymakers with a constant flow of great wine along with a beautiful climate, making this destination great for an adult only, week away. The subtropical island is a fantastic holiday spot all year round and whilst the Algarve attracts the lion’s share of holidaymakers, Madeira enjoys a quieter and more relaxed atmosphere, attracting those seeking a peaceful getaway. Great value, seven night holidays in Madeira start from just £475* staying in a 4* hotel on a bed and breakfast basis.

Puerto de Mogan on the beautiful island of Gran Canaria is one of its best-kept secrets; providing parents with an unforgettable holiday in the Canary Islands but without the usual crowds. Located in the South-West of Gran Canaria, this resort is blessed with a sun-kissed climate, wide range of bars and restaurants and a picturesque bay; making Puerto de Mogan an irresistible destination for a romantic escape with prices starting from £374* for a seven night break, staying in 4* self-catering accommodation.

Alistair Daly, Marketing Director comments, “After a hectic summer holiday with the kids, parents deserve a well-earned break. The abundance of spectacular resorts on our doorstep, means it’s never been easier to call in the grandparents and jet off to a holiday in the sun for some quality time out together.”


* Prices are per person and subject to availability

To book great value holidays visit or call the UK call centre on 0871 911 0202


For more information please contact Lianne Mason Account Manager JPW Communications Tel: 01769 573 444 Mob: 07972 894524

Written on 4th September 2012 by

On the Beach

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