Introducing our new TV advert…

Introducing our new TV ad
This year’s TV advert is upbeat, fun and all about the beach – just like us. We think it’s the perfect concept for us this year, and we’re really excited for you to see it. 

We chose beautiful Majorca to film this year’s advert, due to its stunning beaches and the fact that it’s continually one of our most popular holiday destinations. CheethamBell JWT was the creative team behind this year’s campaign, and they’ve done an amazing job of bringing our personality to life.

Take a look…

Meet ‘The Beach’:

This year we’ve introduced a new character, The Beach. Made entirely of sand – even down to his clothes – this fun-loving guy is here to make your holiday the best it can possibly be.

We went through a rigorous drafting process to find our new character, but after weeks of perfecting, we finally found The Beach – we think he’s pretty great!

Made by Millennium FX, one of Europe’s leading suppliers of prosthetics, animatronics and makeup FX for film and television, The Beach is what holidays are all about. He’s fun, playful and the catalyst of good times. He has a massive smile on his face and goes out of his way to put a huge smile on everyone else’s face too.


Tanasè Rivers, Head of Retail Marketing at On the Beach comments:

“This is our biggest marketing campaign to date and we are sure it will prove a huge success. The new campaign and TV ad perfectly communicates our position as beach holiday specialists and ‘The Beach’ is a fantastic character who will no doubt prove a big hit amongst new and existing customers. Holidays are all about relaxing and having fun and our new ad truly reflects our product and indeed our brand personality.”


Martin Smith, Creative Director at Cheetham Bell JWT said:

“We’re delighted to be working with On the Beach again. On the Beach is all about the beach, so who better to have as our brand ambassador than a character made completely out of sand. He is what holidays are all about; he’s fun, playful and the catalyst of good times.”


The campaign will launch on TV nationwide from Christmas Day; we hope you love it as much as we do!


Written on 25th December 2017 by

Joshua Carry-James

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