On the Beach sponsors Benidorm…

We’re super excited to announce that we will be sponsoring ITV’s Benidorm for another year as part of our latest multimedia campaign. From next week, you’ll be seeing On the Beach clips played before the start of each episode and after ad breaks during the long-running comedy’s 10th series. 

Tying in with our latest TV ad, the clips will focus on ‘The Beach’, a happy, fun-loving, playful character made entirely out of sand. The ad was created by our creative agency, Cheetham Bell JWT, with media agency the7stars leading the media campaign.

The new series of the popular TV show, which follows the lives of Brits holidaying at the Solana Hotel, is filmed at the 3* Sol Pelicanos Ocas Hotel which is situated in the heart of the resort. 


Sol Pelicanos Ocas in Benidorm, where the TV show is filmed

Alistair Daly, Chief Marketing Officer at On the Beach, comments:

“Once again, we are delighted to be associated with such an iconic British comedy. The show remains a firm favourite amongst British television viewers and no doubt many of our customers and we are sure the new season will prove a big hit.”

“Benidorm is a key destination for On the Beach and has been a very popular destination amongst British holidaymakers for many years. Our booking data suggests that once again, millions of British sun-seekers will be jetting off to enjoy all that Benidorm has to offer this summer.”


‘Benidorm: 10 Years on Holiday’ airs on Tuesday 20th Feb with the first episode of the new series debuting on Wednesday 28th Feb at 9pm. 

Written on 16th February 2018 by

Joshua Carry-James

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