Totally Beachin’ Holidays – Our first TV advert

We’re excited to present our very first ‘totally beachin’ television advert. Please check it out…

We set about finding a way to tell everyone about On the Beach in a 30 second commercial. We met the fabulous creative advertising agency CheethamBellJWT, who took on the challenge of making On the Beach famous for beach holidays. When you think beach holiday, we want you to think – On the Beach.

Totally Beachin' Holidays TV Advert

We were blown away with what they came back with and knew it was perfect for On the Beach. They had created an entirely new word to capture the sense of beach holiday awesomeness – Beachin’!

So simple, it gave us a quick and easy way for us to talk about beach holidays and everything we love about them.

Launching on Boxing Day on ITV and Channel 4 in the Midlands region and we hope everyone likes our Totally Beachin’ Holidays TV Ad as much as we do!

Totally Beachin' Holidays by the Pool

Alistair Daly, Chief Marketing Officer commented, “Over 900,000 people have booked their holiday with us this year. However, there are still lots of people that haven’t heard of On the Beach. We believe that 50% of holidaymakers still start their holiday research on the high street and we need to let those people know about us.”

Tanasè Rivers, Brand Manager said, “Our customers can save on average £192pp versus high street travel agents, we have a massive range of flights and hotels, we’re ATOL protected and our great low deposit scheme means you can pay off your holiday bit by bit, with the final balance due only 2 weeks before you fly – surely people should at least check us out when researching their next beach holiday!”

We had an amazing time filming our Ad in Corralejo, Fuerteventura. Check out our behind the scenes video and see how we got on.

Written on 26th December 2013 by

Tanase Rivers

Brand manager & digital marketer, festival frequenter, beach holiday bum, free spirit and lover of Yorkshire puddings. Festivals in the sun are my fave :)

  • me

    What’s the song in the advert?

    • Emily Whitehouse

      The song is by Chris Rea called ‘On the beach’ :)

      • Chris

        Correct, although the version on the advert seems to be a more relaxing version, instead of the original trance version. Both are great!

  • theresa

    great , very tempting advert, looks fab, sun,sand n sea

  • theresa

    fab advert ,,sun sand sea

  • P Sadler

    What’s the name of the actor who does the ad?

    • http://www.onthebeach.co.uk Emily Whitehouse

      Kevin Mathurin is our totally beachin’ guy :)

  • lora

    Well I must have noticed it cos here I am

  • Del J

    Just watched your advert and can’t wait to look into booking our holiday as we haven’t been since 2007!
    I liked that you can pay up to 2 weeks before flying out! Holidays can be very expensive for a family and this way it can be done!

  • Paul

    Love the advert, it force me email you, now I will look at your website

  • Kirsty

    I love the advert and have used onthebeach.com in the past and think it’s a great site/search engine..
    I’m trying to think of the theme tune and it’s in the tip of my tongue but just can’t think what it is… Please tell me.. Thanks

  • Linda

    Who is the gorgeous man in the advert ?

    • http://www.onthebeach.co.uk Emily Whitehouse

      Hi Linda, Kevin Mathurin is our totally beachin’ guy – Emily, On the Beach

  • debbie reed

    A top notch site.

  • Sharon

    Hi
    Where is the advert shot? It looks lovely :-)

  • Hello

    Chris Rea – On The Beach (Todd Terje Remix)

  • http://www.onthebeach.co.uk Emily Whitehouse

    Hi Kirsty, It’s Chris Rea – On the Beach :)