School holiday complaint goes viral

So you’ve found the holiday of your dreams at the price you want to pay – but alas – it’s during term time…

We know this is a real annoyance for parents as airlines do tend to increase their prices as soon as the kids break up for school. Unfortunately, as an agent, On the Beach has no control over this and we have to reflect these increases in our prices also.

Parents were once allowed 10 days per year for travel during term time, however after recent changes to this legislation, this may only be granted in exceptional circumstances. Despite this, statistics suggest that this is not stopping parents from taking their children out of school. This could be because the money saved on the holiday compensates for the hefty fine received as a consequence.

A recent Facebook rant on the issue went viral, with thousands of parents in agreement that the way airlines operate is unfair. However, Alan Bowen of AGB Associates warned, “Capping prices at peak season would mean prices have to increase at other times. The consequence would be that demand would fall, profits would fall and businesses would fail”.

It’s for this reason that ABTA has urged local authorities to consider staggered term dates to tackle the problem of increased flight prices. It has advised of the importance of encouraging parents to plan in advance by booking during the peak January to March period when free child places are more readily available.

What do you think to staggering school holidays? Will this change the way airlines operate? For half term deals visit

Written on 6th February 2014 by

Emily Whitehouse

Marketeer and blogger for On the Beach. Lover of all things beachy.


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